With over 10 years of experience in sales and marketing at leading corporations like Creatio, Uber, and JTI, Maryna will share actionable insights on:
Integrating Marketing with RevOps: what lead gen can bring you and when?
Aligning sales and marketing efforts for cohesive business growth
Who should own the lead generation (marketing or sales)?
Processes and leadership for long-term success
Cold outreach as a tool of elimination (scenarios of lead gen breakdown without sales)