With over 10 years of experience in sales and marketing at leading corporations like Creatio, Uber, and JTI, Maryna will share actionable insights on:

Integrating Marketing with RevOps: what lead gen can bring you and when?

Aligning sales and marketing efforts for cohesive business growth

Who should own the lead generation (marketing or sales)?

Processes and leadership for long-term success

Cold outreach as a tool of elimination (scenarios of lead gen breakdown without sales)