Atmosfera has been developing energy solutions for businesses and homes since 2007. They specialize in building solar stations and providing backup power.
We spoke with Timur Iakymenko, Chief Marketing Officer at Atmosfera, to get his impressions of working with Sparklead after completing the first project.
With the beginning of the full-scale invasion of Ukraine, Atmosfera made a strategic decision to shift its business model from a distributor to a consumer-oriented one. In line with this transformation, the company began to expand to the European market. This is how Atmosfera approached Sparklead with one of their projects.peration with Sparklead.
At the end of October, Atmosfera participated in the 'CISOLAR 2023 Trade Show' held in Bucharest. As part of the company's expansion strategy, this exhibition served as an acquisition channel to attract new customers. To generate registrations from three countries, they engaged Sparklead to bring in targeted attendees.
The primary challenge in this project was that the European renewable energy market is crowded, and Atmosfera wasn't well-known to European players during the CISOLAR 2023 Trade Show.
To maximize the output and benefits of their participation in the exhibition, they also needed to be sure about the number of potential clients they would meet. Without focusing on potential prospects, there is always a risk of simply interacting with non-target individuals or other sellers. Sparklead successfully assisted Atmosfera in overcoming this challenge.
The results of the outreach campaign have achieved their goal. We aimed to secure 80 registrations in just 1.5 months, with attendees committed to the meeting. During the short campaign period, we exceeded the KPI by 108%.
According to Timur, there were instances of no-shows despite multiple registrations; yet, the days of the CISOLAR Trade Show were filled with useful and promising meetings.